design contest

I've been working on a new project recently - an entry for a logo design contest run by a new Dutch vacuum food container company called VacuVita.  It's been so much fun and very absorbing, and has shown me once again that design is definitely something I want to be doing more of.

Here's the finished product:

And some impressions of how it might look in use (if it gets chosen).

I tried to capture as much of the existing band image as possible, using the lines, sinews, colours, sturdiness and quality of the product as my starting point.  To that, I added visual representations of the components of the name: a spiral inside the letter 'a' to represent the vacuum system on which the product functions, and sprouting leaves at the base to represent the extra vitality and longvevity that the product gives its contents.

The result I was aiming for is an iconic, almost retro-feel logo which conveys a fun, quality, trustworthy brand, one which will endure through generations of affectionate users.  How do you think I did?

There are ever more entries being added to this contest, and some of them are very good quality entries from bona fide design studios, so there's a lot of finger crossing and hoping going on at wombling HQ.

If you're on Facebook and have a few moments to spare, you could always help out by registering your vote! This is the link. You'll have to like the Vacuvita page before being allowed just one vote per person through Offerpop. Designs need 25 votes before they can even be considered by the judges, and then there's a separate prize for the most popular entry, so your support is really very much appreciated.

Keep wombling on, lovely folk :)